3. Love Triangle in IT World-Google, Yahoo and MS

Do you remember that MS proposed acquisition deal $44.6 billion to Yahoo? Since then, an interesting drama has continued in IT world, and I really enjoy watching it.

Here are the three main charactors I think.
(I am saying that this obviously shows my favour to Google.)

MS - a big fat old businessman who thinks he can get everythiing with money.
Yahoo - a beautiful woman who used to be rich and famous, but facing economic crisis now.
Google - a smart and successful young businessman who is full of energy and curiocity.
AOL, Facebook, Myspace, E-bay and other brands: people around those three main charactors.


That picture is the relationships in IT world at present, and I would like to draw two arrows
between Google and Yahoo. Instead of taking the proposal from Microsoft, Yahoo is considersing other possibilities like M&A with other companies or coordinating with Google.

There are two things I can see from this drama. MS is really checking Google. Google is one of the strongest potencial enemies to MS because the company seems like a snowball getting bigger and extending their field. They are taking employees from MS and developed free application like MS office. Another thing is that Yahoo is nicer to Google than MS, although they are in the same field-search engine. Maybe because MS is considered a vacuum cleaner eating everything and, a company monopolying and making any competitions impossible in their field?

This is actually not about which company is nicer and thoughtful to others. It is all about competition and future benefit. Although Google is the best search engine in the world, the number of users visiting Yahoo is the biggest. Actually, American regulations are considering there is a possibility that Google makes Yahoo owe them after saving Yahoo. Yahoo is expecting that their value is going up because of the surprising bids from Microsoft.

Moreover, Google started a new business to compete with Facebook with their own social networking platform called Open Social, and Google decided to promote tat platform with Yahoo and Myspace. These three companies promoted non-profit group 'opensocial.org together to encourage development of open-social applications, collect related documents and manage important information.
**OpenSocial is a set of common application programming interfaces (APIs) for web-based
social network applications, developed by Google.)
Aside from that, MS also coordinated with other social-networking companies like Facebook, Bebo, Hi5, Tagged, LinkedIn. MS opened 'Window live contact API' to the public in which users can adopt and use freely information in address list of Live Service. Their strengh is that they have the biggest potencial users who use 'hotmail', which is the most popular e-mail.

Anyway, they are catching people's movement, and at the same time, leading the people to the new field in IT world./posed by 20500580