2. Secret of innovation

http://www.scottberkun.com/.
What is the innovation? When we talk about innovation we think that innovating is so hard and we have to be a genius. Fortunately, Scott Berkun,the author of The Myth’s of Innovation, says that innovation is really not hard. You do not have to be a genius, a workaholic or carry and advanced degree in engineering. You just have to be able to create something new and useful. Also an innovative idea should meet the needs that have not been met before, open new applications.But idea is only the beginning of the innovation. A successful innovation process, says Scott Berkun, should include three main elements: asking questions, experimenting, and self-reliance. Also he explains about secret of innovation. He says the biggest secret of innovation is that anyone can do it. The reason is so simple it means that not hard. If we look up the word "innovate" in dictionary we can see that innovate is "to introduce something new". That is it.It doesn’t say to you need to be a creative genius, a workaholic, or even have on clean underwear. It’s just three little words: introduce something new. The key word in the definition is “new.” New means something the universe has never seen before. This turns out to be the third most ridiculous assumption in the history of mankind. Here’s proof: Name any great innovator, and I guarantee they borrowed and reused ideas from the past to make whatever it is they are famous for. The Wright brothers, the inventors of powered flight in the United States, spent hours watching birds. As boring as it seems, we have bird-watching to thank for the supersonic jet planes we have today. Scott Berkun's conclusion is that trick to innovation is to widen your perspective on what qualifies as new. As long as your idea, or your use of an existing idea, is new to the person you are creating it for, or applies an existing concept in a new way, you qualify as an innovator from their point of view, and that’s all that matters.
Even with these improved definitions, it takes more to make innovation happen. The tool kit of every innovator typically includes three things: questions, experiments, and self-reliance. Is innovating hard? let is innovate something.
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