4. A combined Marketing strategy for attracting 1.3 billion in China

There has been formed already very competitive huge market of 1.3 billion people in China. All global leading companies and brands all over the world have come into China to expand their territories. It is needless to say that China is crucial spot to take in to become a successful global company. A Huge continent, enormous population and considerable purchase power are of course significant factors to determine the increase of sales, thereby companies get successful in China market.

The hotter china market becomes, the more strategies come out. Lately some studies on china marketing show that China market should be treated very special than the others, so companies need to differentiate their services and products uniquely to be suitable for their appetite. Simply to speak of the trait of china, the law of the survival of the fittest must be the best way to describe.

Then what has been happening with Korean companies that have extended their business to China? They have researched and tried bunch of ideas to boost the business to settle in Chinese market stably. Surprisingly there are several instances that firms have applied marketing strategy for Korean market to China and succeeded in attracting customers.


Building an intimate relationship with managers to get a deal, Korean style café bakery to dining in, high price strategy and so forth are the examples. A manager who has been preparing for launching the first designer brand department store in China said; it is very tough to figure out the niche market in the flood of all different kinds of products in China. However, the most popular korean instant noodle ‘Shin ra myeon’ has done business very successfully by increasing the price of a pack of noodle. High price was the differenciation factor to be distinguished from the others from Taiwan and Japan.

The most popular global company, MS has done particularly a great job in the sales in China. The money earned in China market grew fivefold last year relative to the early time they started off to enter the china market. The key reason why brought the success to MS was their conciliating attitude towards illegal duplication. They initially responded to it legally, but they quit doing so after a while. If MS continuously reacted to the issue of duplication with the strict counterplan, no MS products would be standing on the chinese market. There is another, super-cheap products such as Dell laptop are also adopted to Chinese market to make it affordable for lower-income customers.

Overall, there is not a particular guarenteed marketing strategy in order to be successful. However, one obvious point here is this; Products that are planned to be realeased in China has to be more distinctive, eye-catching and just right for chinese customers. If they are so, such a humongest success wil there be. It is the same theory to be successful anywhere over the world, however, what makes china market so special would be its potential. This tremendous potential has just become a little visible, but it is too early to estimate the potential as we can see now. In my opinion, the appropriate strategy for china market may be slowly coming out as more companies go in and out. So rather than defining some current marketing examples as fixed one, we better watch over the rapid shifts in China.

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