MicroNot®

Posted by Leo. 20600788

Yes, I was deciding to play with the title of this post because I am going to talk about the new "No" that Yahoo gave to Microsoft.

Yahoo once again said that Microsoft’s 44.6 billion dollars bid is insufficient for the value of the company, they think Yahoo worth a lot more.

Everyone knows that Microsoft hunger for conquer IT market will not stop until they can see they have the control of Internet advertising. Even though Microsoft is a really very big company they cannot do this alone, because they cannot defeat Google, the Internet giant.
Therefore, Microsoft needs Yahoo desperately. That is why Microsoft now will try to convince Yahoo stockholders, since the strategy to Yahoo management did not succeeded.
Yahoo is working in an agreement with Time Warner, which is the owner of AOL, they are in conversations but nothing is defined yet.

In my opinion, Yahoo deal with Time Warner is the best they can do. I do not like monopolies games; I understand that maybe for final users Microsoft can make the information more accessible at a lower cost. But having Yahoo, they also will affect Google, which is a great company who offer that information for free and was doing a good job with the Internet services.

To name on example of Google benefit to the world. Microsoft Hotmail service was a poor email service with low space to save and also was paid, if you want 25 megabytes of room you had to pay a monthly subscription. But then it came Google with its Gmail service, which offer in the beginning 2 Gigabytes and for free. That decision made Microsoft to reconsider its strategy to finally open Hotmail for free and with the same amount of space.
Therefore I believe that Microsoft could be dangerous if it get the control of Internet traffic and advertising. Let the free economy market flows and let Yahoo still be alive with a good partnership with Time Warner.