As you all know Apple is also famous for it's loyal customers. I found a article about a interesting summery about how they have succeeded gathering those loyal customer. I'll introduce some of it's strategy.
By creating a store strictly devoted to Apple products, the company has not only eliminated the unfriendliness problem but has made an excellent customer-loyalty move. And you can see in the Apple stores, workers there are mostly friendly and well-experienced. Many customers are treated well and they will try to buy more Apple product again and again. Also it pushes a strong identification with everything young, up-to-the-minute and smart. And Many consumers may not be ready to buy an Apple computer, but they're willing to give gadgets like the iPod or iPhone a try. By selling products with lower entry costs.
The format Apple gives to the customers are also making lots of Applemania. Few of their media format only works with Apple product. It is possible that it neglects the flexibility, but it also increases the interest of many users and incubates the mania class.
The most important one is the innovation. Although the architecture of Apple products is consistent, its portfolio is not. The company offers consumers a number of different ways to enjoy its products. By giving customers an opportunity to employ Apple in their living rooms, pockets and offices, Apple makes it easy to stay loyal to a brand they already like.
Making loyal customer is very difficult to do. But as long as you keep them it will be the most precious valuse proposition for the company. many Korean companies neglects the power of the loyalty. But these customers offers the company hundreds of benefits. It will become important as comany grows there sales and should not be neglected.
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